Mochi is certainly an online journal that’s been about for a few years, and it is the longest running Asian American women’s publication out there. Actually conceived like a print magazine, it has expanded the horizons over time. This has empowered it to arrive at new readers, and to form relationships with like-minded establishments. In addition to its key Asian American female audience, it’s also dished up as a entrance for popular brands to penetrate the South Cookware market. The ecommerce webpage, The Desi Market, is a one-stop shop for south Asian products and services. In general, the key purpose [...]

